Returns · 5 min read
The two questions that predict a size return
You do not need a body scanner. You need two well-chosen questions and honest garment data.
Fit-finder tools have a reputation for being either too simple to help or too invasive to finish. Across the apparel stores we work with, two questions consistently do most of the work.
A reference garment beats a body scan
'What size do you take in a similar brand?' out-predicts height-and-weight sliders on its own, because shoppers already know how a garment they own actually fits, not just their measurements on paper.
Garment data has to be honest too
The second lever is on the merchant side: accurate, per-style measurements rather than one generic size chart for a whole collection. A fit finder built on an inaccurate chart just moves the return reason from 'wrong size' to 'app said wrong size.'
Two honest questions and an accurate chart will out-perform an elaborate quiz built on guesswork every time.