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Shopify App Club
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FAQ
AI FAQ Genie
Auto-writes product FAQs from your catalogue
WSH
Wishlist Club
Guest wishlists, shareable, no login wall
BIS
Back in Stock Alerts
Email, SMS & WhatsApp restock alerts
BND
Bundle Boost
Mix-and-match bundles & volume tiers
FIT
Size Guide Pro
Fit finder that cuts returns
URG
Urgency Kit
Low-stock, timers and trust badges
CRT
Sticky Cart & Quick Buy
Persistent cart bar and quick buy
TRK
Order Tracking Hub
Branded tracking + WhatsApp updates
REV
Review Reels
Photo & video reviews, UGC galleries
Compare all 9 apps →
Journal

Notes on merchandising, retention and the Shopify apps in between.

Written by the people who build the apps and answer the tickets. No SEO filler, one post a week at most.

FEATUREDRetention · 9 min read

Why sold-out pages are the cheapest revenue in your store

We pulled anonymised data from 1,400 stores running waitlists. The pattern is consistent: shoppers who join a restock waitlist convert at 3–5× your site average, and they do it without a discount code.

Ananya Rao
Head of Product · 12 Aug 2026
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Retention · 6 min read
Guest wishlists convert better than gated ones — the data
We A/B tested login-required saves against guest saves across 320 stores. The login wall costs more than it captures.
Ananya Rao · 5 Aug 2026
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India · 8 min read
WhatsApp for Shopify: what actually gets template approval
A practical guide to utility vs marketing templates, and the copy patterns Meta rejects for Indian merchants.
Rohit Mehra · 29 Jul 2026
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Conversion · 5 min read
Honest scarcity: urgency that survives a brand review
Fake countdowns are a liability. Here is how to build urgency from real inventory and real cut-off times.
Priya Nair · 22 Jul 2026
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AI · 7 min read
How we keep AI-written FAQs from making things up
Grounding, confidence thresholds and the approval queue: the boring engineering behind trustworthy answers.
Dev Sharma · 15 Jul 2026
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Australia · 6 min read
AU shipping expectations vs reality on your PDP
Delivery promises are a conversion lever. What Australian shoppers actually expect to see before checkout.
Claire Watts · 8 Jul 2026
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Performance · 9 min read
Five apps, zero Lighthouse damage: how we ship widgets
App blocks, server-side rendering and why we refuse to load a framework on your storefront.
Dev Sharma · 1 Jul 2026
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Conversion · 4 min read
Bundle pricing that does not break your checkout
Shopify Functions changed what is possible. A short tour of discount logic that survives Plus checkouts.
Priya Nair · 24 Jun 2026
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Retention · 7 min read
What 40,000 restock alerts taught us about queue fairness
First-come-first-served sounds simple until inventory lands in three warehouses at once.
Ananya Rao · 17 Jun 2026
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Returns · 5 min read
The two questions that predict a size return
You do not need a body scanner. You need two well-chosen questions and honest garment data.
Claire Watts · 10 Jun 2026

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Merchandising teardowns and app release notes. 6,200 merchants read it; you can leave in one click.

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AC
Shopify App Club

One stop solution for apps that grow your business. Nine apps, one dashboard, one support team — built for merchants in India, Australia and the USA.

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