Case studies

Numbers from real stores, not marketing maths.

Every figure below is pulled from the merchant’s own Shopify reports over a stated window, and reviewed with them before publishing.

Kalaa Studio
Handloom apparel · Jaipur, India · Shopify Plus

How a 9,000-SKU handloom brand recovered ₹18 lakh a quarter from sold-out pages.

Kalaa’s bestsellers sell out in hours because each weave is a small batch. Shoppers were bouncing off sold-out variants with no way back. They rolled out Back in Stock with WhatsApp as the primary channel, then added Wishlist Club to see demand before production.

₹18L
Revenue recovered per quarter from restock alerts
46%
Of WhatsApp alerts ended in a purchase
2.4×
Increase in returning-visitor sessions
−31%
Fewer “when is it back” messages
Window: Jan–Mar 2026 vs Oct–Dec 2025 · apps: Back in Stock, Wishlist Club
How we measure

Three rules for every number on this page.

01
Merchant's own reports
Figures come from Shopify Analytics or the merchant's BI tool, not from our dashboard alone.
02
Stated comparison window
Always like-for-like periods, with festive and sale spikes called out rather than hidden.
03
Signed off by the merchant
Nothing publishes until the store owner has read it and agreed the numbers are fair.